Hybrid CX: Four use cases for retailers integratin...

The reasons for this are said to be varied, ranging from reading product reviews to comparing prices. Alongside this, of course, is the simple fact that smartphone usage in general is on the rise, irrespective of the retail context. This means that mobile provides a big opportunity for retail brands to meet shoppers on these

9 Types of Design Jobs for Creative People

Your love of color, artistic eye and impeccable sense of style cause people to label you a creative person—and you wear that label well. It’s a label you embrace as you enjoy expressing your creativity and making things visually appealing. But what if we told you there was a way to exercise your creativity full

How an angel investor’s wish list can help a...

Even those who know nothing about the startup world, know this – that nothing comes for free. While the “angel” before the “investor” makes this set of entrepreneurs sound more noble than others, it doesn’t mean that they’re going to go easy on you. Sure, when you compare angels to venture capital funds – the

Aadhaar ubiquitous, but updating details is the to...

India's national biometric ID Aadhaar is becoming ubiquitous in India with 90 percent of people trusting their data is safe, but updating it is the hardest part, according to to a survey. According to a report by advisory group Dalberg and investment firm Omidyar Network India, 95 percent adults and 75 percent children have Aadhaar.

Top 10 College Rankings by Return on Investment (R...

When I was applying to college, my parents went to the drugstore, bought a copy of US News & World Report magazine, and said that I could only apply to a school ranked in the Top 5 for my major (Engineering). That was the only out-of-state or private school that they would consider contributing any

Direct Response Marketing Amplifies Social Media R...

Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some

7 Lead Generation Tips for Ecommerce

Lead generation has been around for a long time within sales. But for ecommerce, the practice is leaner and more agile. When we think of a sales funnel from a traditional sense we think of a sales person emailing, calling, and setting up meetings in person with a lead. For ecommerce lead generation this funnel

Inside the Hong Kong Protests at the Center of the...

Samson Huang Tensions between the NBA and China have touched off an international firestorm. They’ve also shined a light on the fight for human rights in Hong Kong—and the frontliners at the center of the movement. It’s early afternoon on Sunday, October 20, in Hong Kong, and the air has not yet filled with gas.

Startup Guide Cairo: how this city is a leading hu...

The Startup Guide series of books, launched in 2014 by Copenhagen-based publisher Sissel Hansen, covers over 20 cities such as London, Stockholm, Lisbon, and Miami. See our reviews of the guidebooks for Berlin, Munich, Zurich, Johannesburg, Singapore, New York, and Paris. Startup Guide Cairo is spread across 200 pages and makes for an informative and

9 Insider Tips for Closing More B2B Sales

It’s no secret that selling to other businesses is tricky. You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. When done