You know what email is and you know what marketing is – so why is email marketing so hard to get right? It shouldn’t be. And it won’t be after you read this article. If you think email marketing can help you grow your online business, you’re right. In terms of marketing investment, email is still
You already know lead magnets are essential – that’s why you want to learn how to craft the perfect one. But did you know that the right lead magnet can transform your simple online business ideas? For prospects to hand over their email address, you need to make an offer they can’t resist. Here’s the
I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed
Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If
If you’ve ever gotten stuck in a blog rut—you’re not alone. Coming up with weekly blog post ideas starts to get hard, especially if you have a small team. We’ve all hit that content brick wall and thought to ourselves—“there’s just nothing left to post about.” At DigitalMarketer, we face the same struggle. Publishing content
I’m a big believer in using video as part of your digital marketing program. Over the past three years, we’ve done over 150 videos at PGi and I’ve spoken about our video strategy at many conferences. Not to beat my own drum, but I’m usually speaking to a packed room — and it’s not because
There’s no doubt about it. Video is a digital marketing powerhouse, the consumer’s preferred content medium, and it drives some serious business results. Don’t believe me? Well I’ve got proof. Check out these 20 stats: Since video’s kinda killing it and it’s definitely not going anywhere, marketers know they need to learn about it. But
It would be hard to tell that there are just as many men as women in the UK by looking at the tech sector. Women currently occupy just 17% of tech jobs. Doteveryone, a new organization led by Martha Lane Fox, aims to change this by putting women at the heart of the technology sector.