Email Marketing: The Definitive Guide for 2019

You know what email is and you know what marketing is – so why is email marketing so hard to get right? It shouldn’t be. And it won’t be after you read this article. If you think email marketing can help you grow your online business, you’re right. In terms of marketing investment, email is still

Lead Magnets: The Definitive Guide for 2019

You already know lead magnets are essential – that’s why you want to learn how to craft the perfect one. But did you know that the right lead magnet can transform your simple online business ideas? For prospects to hand over their email address, you need to make an offer they can’t resist. Here’s the

10 Important Skills and Traits Your Social Media M...

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have

9 Pillar Page Examples to Get You Started With You...

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters. Now first, what the heck is a topic cluster? A topic cluster is a method that uses a single “pillar page” as the main hub of content for a given topic. All of your content assets related

17 Charts That Show Where Content Marketing is Hea...

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars. Similarly, when I first started with content marketing, there were less than 30 million blogs that existed

Creating Quality Content in 2019 (For Search Engin...

Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If

The Ultimate List of Blog Post Ideas

If you’ve ever gotten stuck in a blog rut—you’re not alone. Coming up with weekly blog post ideas starts to get hard, especially if you have a small team. We’ve all hit that content brick wall and thought to ourselves—“there’s just nothing left to post about.” At DigitalMarketer, we face the same struggle. Publishing content

Using Video to Turn Website Traffic into Leads

I’m a big believer in using video as part of your digital marketing program.  Over the past three years, we’ve done over 150 videos at PGi and I’ve spoken about our video strategy at many conferences. Not to beat my own drum, but I’m usually speaking to a packed room — and it’s not because

7 Snack-Sized Lessons on Video Marketing that will...

There’s no doubt about it. Video is a digital marketing powerhouse, the consumer’s preferred content medium, and it drives some serious business results. Don’t believe me? Well I’ve got proof. Check out these 20 stats: Since video’s kinda killing it and it’s definitely not going anywhere, marketers know they need to learn about it. But

5050tech Challenge boosting UK women in tech

It would be hard to tell that there are just as many men as women in the UK by looking at the tech sector. Women currently occupy just 17% of tech jobs. Doteveryone, a new organization led by Martha Lane Fox, aims to change this by putting women at the heart of the technology sector.