The legal industry is experiencing volatile and dynamic changes as competition heats up and the pace of mergers increases. When it comes to digital marketing trends for law firms, 2016 promises to be an exciting year for anybody who stays up on modern legal marketing trends. Each year, new hardware, new software, new vendors, and new client preferences dictate a host of sweeping changes that either get adopted or ignored by law firms across the world. Early adopters get a leg up on the competition, appealing to emerging markets or cementing their thought leadership reputations in their areas of practice, while those lagging behind miss out on key opportunities to grow their practices and their positions. 2016 looks to be a great year for digital marketing, and I anticipate these eight digital marketing trends for law firms to make a significant impact in the way they integrate digital strategies into their business development and marketing efforts:
The Top 8 Digital Marketing Trends for Law Firms
So there you have it! My predictions for the top 8 digital marketing trends for law firms in 2016. These eight trends aren’t the only ones that will emerge over the course of the next year, but they will be some of the most significant. There’s no guarantee exactly when or how these trends will manifest, but for savvy law firms, it’s worth hedging their bets on at least a few of these. The earlier law firms and legal marketers start, the more time they will have to adjust and reap the benefits of these trends and gain an edge on their competition.
Click here to read my predictions for law firm digital marketing trends in 2017.
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