There may be an array of digital marketing channels that you’ve been advised to use, but does that mean you have to use them all to help promote your business?
The answer is not necessarily, but in many cases you will be better off using a combination of several channels. Different techniques, tactics and tools can help you get more value out of the channels you already use, as well as the ones you’re yet to try out.
Search engine optimisation
Of course, getting more organic traffic will require some on-page and off-page optimisation for Google and other search engines. Boosting your SEO rankings can be a time consuming process, so it might be a good idea to take advantage of third party services which can help you optimise your website and get results quicker. In fact, SEO Rankings is an aptly-named service catering to users who want access to convenient tools and assistance all from one simple dashboard.
Social media channels
Making use of social networks as a marketing platform for your business can really pay off, but there are many considerations to be aware of if you want to make it work. Each different network (Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Tumblr and so on) requires a unique approach and puts you in contact with different members of your potential audience.
Paid online advertising
It’s surprisingly easy to get into paid advertising, if you haven’t tried it already. You can use it to get more attention on both of the channels we’ve already mentioned (ads that appear on social media channels and search engine results pages). Google AdWords is a popular solution which can easily generate ads and track progress across Google’s own search pages as well as a broad network of other websites.
Some people consider email to be a thing of the past, but despite being around for longer than some other channels, it’s actually still extremely relevant and effective, especially in particular niches. People who have already expressed an interest in your products or your business by subscribing to a mailing list are generally much more receptive to marketing messages than a random audience, so success rates for email campaigns may be surprisingly high if you can pitch the content appropriately.
Website content marketing
Your own website should be one of the core channels you use to communicate with your relevant audience. Whether you use a blog to keep fresh content streaming onto your website on a regular basis, or constantly add new content through other means, sharing this content through other channels is a fantastic way to build up more traffic. The key here is to create and share content that really has some value for the people you want to engage with, in order to differentiate your brand’s voice from all the others out there.